Powerful KBC Kohima Ad, pricking the conscience

The Kaun Banega Crorepati Kohima ad made my eyes moist and couldn’t help the tears rolling down the cheek as I watched the hard-hitting and thought-provoking message. India is one country and, unfortunately, the divide is so visible when it comes to North East States such as Assam, AP, Manipur, Meghalaya and Nagaland as well as Kashmir. What a shame when we nurture prejudice against our country folks, discarding them as Chinese and it’s worse when we call them Chinki. In the recent past, North East students have been beaten up, humiliated and killed owing to their facial features. It’s shameful. The KBC ad couldn’t have come at a better time and what peeved me off when 209 fucktards and bloody morons disliked this inspiring video on You Tube and worse, people indulged in names calling, making it the  great North-South divide. It’s such a put off.

The words echoes through my soul when the KBC contestant told the host Amitabh Bachchan, “Haan Sir, Jaante Sab Hai par Mante Kitne’ (Everyone knows but how many accept we are Indians). This will prick not only your skin but your conscience on the discrimination faced by Indians, often telling them to go away to their home town. I still feel a chill down the spine and Amitabh Bachchan concluded with subdued but powerful words, “Yahan Sirf Paise Nahin, Dil Bhi Jitna Jaante Hai (Not just money, but win hearts).

A big thumbs up to the creative team of Sony, Kaun Banega Crorepati and the host, Mr Amitabh Bachchan for coming up with this superb video. Hope many TV channels, reality shows and soap operas will follow suit with such hard-hitting and powerful videos. Reflect people! What we need is a powerful India united its people and a patriotism doesn’t mean driving your people away. There is no point waving the national flag on I-Day together and excluding the people during the rest of the year.

With Love



  1. Well written Vishal. This ad hits right where it hurts. A country like India with all this diversity should discourage racism in every manner. Unity is what helped us win the independence.
    Sometimes there are issues between north & south Indians. Question is why?
    North east people are beautiful in their own way.

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